- Founded: 1961 by George G. Beasley
- Executive Offices: Naples, FL
- Number of Employees: Approximately 650
- Number of Radio Stations Owned or Operated: 44
- Number of Markets Served: 11
Founded in 1961, Beasley Broadcast Group, Inc. (NASDAQ: BBGI) currently owns
or operates 44 radio stations (28 FM
and 16 AM) located in eleven large- and
markets across the nation.
Nearly 41% of Beasley stations are located in the nation's top 50 markets
such as Philadelphia, Miami-Fort Lauderdale, Las Vegas, West Palm Beach, Boston
and Atlanta. The remaining stations are primarily in regional centers like
coastal North Carolina, Northeast Georgia and Southwest Florida where Beasley
operates large station clusters.
Beasley stations are home to a diverse range of formats, featuring top on-air
personalities and programming that appeals to a wide range of audiences and
demographic groups. These include Country, Oldies, Adult Contemporary, Sports,
Talk, CHR and Rock, among others, reflecting a diversity that translates into
a broad revenue base. No format or targeted demographic group represents a
disproportionate share of the company’s revenue.
Beasley stations follow a proven operating strategy of building strong station
brand identities to support their goals for business success, listener enjoyment
and advertiser effectiveness. This includes delivering targeted promotions
that energize audiences to deliver results for local and national advertisers.
It also means conducting extensive market research to help improve station
ratings and identifying re-format opportunities to reach under-served segments
of the listening audience.
Beasley station clusters are some of the largest station groups in their respective
markets, when ranked by revenue. Clustering helps enhance each station group
appeal to the widest range of advertisers in a given market while generating
important operating efficiencies.
The end result is a financially sound radio broadcasting company
led by its three largest clusters (Philadelphia, Miami and Las Vegas – each
of which still has capacity for expansion), three completed mid-size market
clusters (Fayetteville, Greenville-New Bern and Augusta)
and two AM-only clusters (Boston and Atlanta).